CONTACT

awakening@fredlaughter.com

To provide environmentally responsible individuals and groups with highly functional online resources that facilitate a wide range of actions to reduce and reverse environmental degradation and damage to our planet.

GreenAwakening is an environmental action network. Every element of GreenAwakening's design, function, and content facilitates effectively and efficiently taking action.

GreenAwakening.com is a development-stage company owned by the Laughter family of Ramona, Carlsbad, Encinitas, Santa Barbara, and Santa Cruz, California. Volunteer contributors to date have provided hundreds of hours to develop content, graphic user interface (GUI), and a strong portfolio of original photos, designs, and images.

GreenAwakening.com plans to organize as a Benefit Corporation or as a Flexible Purpose Corporation in California. Equity ownership in the resultant corporation will be distributed according to the contributions of management, capital, intellectual properties, professional services, and technical responsibility for the software system infrastructure.

GreenAwakening.com facilitates every imaginable activity that is legal and potentially effective for environmental activists and their communities to undertake in order to make a difference.

Communities Served: GreenAwakening.com will attract and engage thousands, hundreds of thousands of people, maybe millions worldwide. It's not about numbers. As a practical matter, a few hundred people -- fully committed and empowered through technology -- can change the world.

Content Strategy: GreenAwakening.com provides a rich environment for encouraging contributions by members, including a substantial quantity and quality of content provided at launch by Green Team volunteers.

Business Model: Free membership, with crowdsourcing of member-nominated events and activities. Revenues to GreenAwakening.com include its own crowdsourcing campaigns, content-specific display advertising (including member-to-member advertising), and corporate sponsorship. Additionally, GreenAwakening.com owns rights to GreenEarthCatalog.com, which can be launched as an online retailer offering products suggested by members, rated by members, sold by members, etc.

Action Networks are Different from Social Networks

Social networks are digital spaces to see and be seen. Facebook has "the Wall" for diversion and distraction. Action networks, on the other hand, are digital workspaces to do and be done, then go to the next action.

GreenAwakening provides My Green Thumbprint™ that summarizes each member's past-present-future activities and events, with links to the member's personal and group calendars.

Your "thumbprint" is different than your environmental footprint. Thousands of websites are devoted to helping people minimize their carbon footprint, as metaphor for minimizing the ongoing and future adverse impact of human abundance. GreenAwakening.com is the next step up, with the focus on pro-actively working to restore and protect habitat, slow the rate of species extinction, and promote sustainability.

Find Environmental Events or Create Your Own

The GreenAwakening Events page is both an activity (find an event, create an event) and a resource for promoting environmental events.

The Events Search parameters are planned to include ZIP postal codes or keyword or name of town/city/area/region.

The Green Team of volunteers pre-load the database with dozens of events each month, so members using the database will get some useful search results.

GreenAwakening members who create events have optional links to local government officials (for example, in case a permit is required) and to local environmental media, bloggers, etc. (to announce and help promote the event).

Wealth of Content

GreenAwakening.com's content strategy is to rely on the Green Team of volunteers to contribute original content prior to and during the launch of operations. This will set a high standard of quality and quantity, and encourage members to add their content -- member's profiles of state and local parks, suggested activities, upcoming conferences and other events, etc.

At the time of launch, the Green Team's content contribution will be approximately 90% of site-wide content, with the remaining 10% from members during beta testing. Within a year, member-provided content will be >90% of the total.

Each time a member adds content to the website, the action is automatically added to the member's My Green Thumbprint page. This provides the member with a sense of accomplishment and positive reinforcement.

Sophistication of database operations and data security may increase the cost of building the fully operational network/system infrastructure to the budgetary range of $35,000 to $85,000, with a contractual period of performance on the order of four calendar months.

GreenAwakening.com's Database of Contacts

The GreenAwakening Contacts page is divided into Government Contacts and Media Contacts. This is because government officials are more likely to take action if there is media attention, and media can define a story as starting when government officials are contacted. GreenAwakening addresses both groups of contacts.

The Government Contacts include ZIP-specific elected officials, and the administrative heads of EPA agencies at the state and Federal levels. The Media contacts include member-recommended journalists, bloggers, reporters, editors and others drawn from national, regional, local media including print, broadcast, narrowcast, and digital sources.

GreenAwakening Green Team of volunteers pre-load the database of government officials with national offices (executive, legislative) and statewide offices (governor, state environmental agency, if any). Members of GreenAwakening are encouraged to add local city/county/regional officials with responsibility for environmental governance and stewardship.

GreenAwakening Serves Special Interest Groups

GreenAwakening recognizes the influence of multiple facets of modern life on environmental thinking and actions.

In support of practitioners of environmental law, resources are planned that include forums on specific topics, opportunities to post essays and other PDFs, and more.

In order to reach out to churches, temples, and other places of worship, members can search by ZIP or keyword for religious groups or congregations that are committed to positive environmental outcomes. Additionally, church groups and individuals can add places of worship to the GreenAwakening database.

Similarly, environmental groups, fraternal service organizations, veteran groups, and other groups are provided with ways to be included and for their group to reach out to others.